世界俱乐部杯赛

　　The booth adopts localized reception team with clear work division, friendly smile and professional communication, which leaves a nice impression on each visitor. “We have thought of every detail. There are international salespeople in front of each machine, passing the brand value of Sany through their performance.” said Zhao Hui.

　　Apart from English, service of different languages is provided on this international communication platform. Well-organized and professional work of the translating and interpreting team helps close purchase deals one after another.

　　In order to fit in with the local atmosphere, Sany brings French graceful elements into booth design. The exquisite three-level tower-shaped statue of over 10 meters in height is simple, fashionable and eye-catching. The flag-shaped Sany logo presents the graceful characteristic of Sany.

　　There are various globalized marketing products on Sany’s booth. Sany’s well-made product models, various electronic magazines, product materials and promotional videos all presents Sany’s brand image to the world. Sany thus establishes fine public praises among customers at the exhibition. “You should not leave INTERMAT without visiting Sany’s booth,” a customer recommended.

　　“At the exhibition, we present roller highway simulation show and other special exhibits like the rocks drilled out by the rotary drilling rig. The vivid shows and exhibits bring Sany products closer to the customers,” said a person in charge of the exhibition.

　　In addition, Sany exhibits the clay model of its excavator designed by the global famous Italian design company Bertone. Sany owns full intellectual property right for the excavator which is known as the most comfortable excavator in the world. Meanwhile, Sany also exhibits four concept product models that participated in the first national industrial design competition. The models represent the future development of the industry and they have drawn the customers’ attention.

　　Sany also brings the excavator performance team to the exhibition and they are popular here.

　　"We should take localization into account in the globalization process as localization is the foundation of globalization.” Xiang Wenbo emphasizes the importance of localization when talking about the experience of Sany’s overseas development. Both the localized products and localized sales at the INTERMAT come from the successful experience of Sany’s globalization process for the last ten years and they have proven again that localization is the right choice for Sany to go global.